Vitaly Friedman, co-founder of Smashing Magazine, joins us to discuss the current state of design, exploring how designers can navigate industry confusion while creating meaningful impact in an AI-driven world.

• Our industry is experiencing "confusion with a big capital B and C" creating both challenges and opportunities for designers
• Finding gaps where nobody fits allows designers to make tremendous impact in companies
• Articulating design value through business metrics helps secure resources for innovation
• Organizational design maturity isn't about deliverables but about human connections and continuous improvement
• AI implementation requires moving beyond simple chatbots to thoughtful multimodal experiences
• Designers should focus on understanding how humans interact with AI rather than becoming prompt engineers
• European Accessibility Act hasn't driven the expected transformation because companies aim for minimal compliance
• Make accessibility relatable by connecting it to everyday experiences like using devices one-handed or in bright sunlight
• Future-proof design skills include business literacy, technical understanding, and ability to solve real human problems
• Digital sustainability will become increasingly important as we recognize the waste created by AI-generated content

Join us for Vitaly's upcoming meetup & workshop at Movify in Brussels:

- Monday 17th November at 6pm - Meetup: 'You will not be replaced by AI'

- Tuesday 18th November at 9am -  Full day workshop on 'Design Patterns for AI Interfaces'

Register your seat now